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ISee: Lecture on Futurology by Russell Merryman – in pictures

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From Leonardo da Vinci’s predictions of the future with his infamous “Areal Screw” (Helicopter), to the future of our smart phones.

The development of technology and how we use it affects how journalist produce their content… Whatever the title – research development, business development – there’s a futurologist in most media companies.

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Some predictions that went wrong:

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Moore’s prediction from the 60’s; technology has followed Moore’s law – the processing “chip” power is improving. Moore’s law allows futuristic predictions.

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Ray Kurzweil: Trend analysis

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Other ideas from analysis: The Internet of Things; transmitting data

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Things are connected to each other… These things didn’t occur 10years ago.

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Ways of trends analysis: history

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MMS didn’t take off like SMS – true!

Another method: scenario planning

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Did it with the BBC iplayer.

Scoping:

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PEST(L- legal)

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Imaginaring:
“Letting your imagination score, and then engineering it back down to earth”

Doug Engelbart: inventor of the mouse, first word processor first edition

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What can we do that’s new?

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